19 Nov 2009, Insignia announces webinar to reveal results of swine flu communication research
The results of an Insignia-commissioned academic study into swine flu communication will be revealed via a webinar to take place at 1pm on 8 December, 2009. The results have relevance for all those involved in risk communication.
The research conducted by Wolverhampton University investigates the success with which a range of spokespeople – including Gordon Brown, Andy Burnham, Liam Donaldson, senior healthcare practitioners, scientists, the World Health Organisation and others – have communicated about swine flu via the media. It identifies the key elements which enable speakers to communicate effectively with the public about a health risk, so that these learnings can be applied to future health scares, or indeed risk communication of any kind.
The report and webinar will contain insights, advice and guidance for anyone who has to communicate about risk, especially in the context of health. The report is available for download from Insignia’s website now.
A selection of recent reports, letters, releases and features from Insignia.
- 2 August 2010, Re-writing the CEO job description to ensure reputation protection Continuity Central (external link)
- 29 July 2010, The brand damage of corporate gaffes Communicate Magazine (external link)
- 29 July 2010, PR's not just spin, it's brand management Marketing Week (external link)
- 27 July 2010, Expected Departure Of BP Chief Tony Hayward Will 'Help Brand's PR', Says Experts PR Week (external link)
- 23 July 2010, BP removes doctored photos from oil spill site Reuters (external link)
- 29 June 2010, ANALYSIS-BP PR blunders carry high political cost Forexyard (external link)
- 11 June 2010, BP's gift for the gaffe BBC (external link)
- 21 June 2010, BP Chief Executive Tony Hayward Makes 'Biggest Mistake Yet' In Sailing Gaffe PR Week (external link)
- 11 June 2010, Heads up Business Management (external link)
- 11 June 2010, Hemus draws Woolworths parallels with Argos concerns The Drum (external link)
- 10 June 2010, Why BP’s oil spill is the mother of all crises The Drum (external link)